Small Business Marketing Tactics that are Within Reach

Small business owners often feel intimidated when it comes to advertising their brand. Since small businesses typically have a bigger budget than larger businesses, developing their new and raising awareness isn’t always simple, especially considering the constant evolution in advertising trends and technologies. However, there are small business marketing tactics that are proven to help companies succeed while being extremely cost effective. Below are five tips and trends for small business promotion that company owners can perform to grow their brand.

Take Advantage of SEO

Search engine optimization in today’s digital era is a must, particularly for small business advertising. An effective search engine optimization approach is a cost-efficient way to increase your internet presence and drive more traffic to your site. Optimizing your content for search engines may increase your ranking among the search results, without needing to pay for high ad positioning.

Do not Limit Your Content

We all know the importance of creating engaging content and how crucial it’s to your new success, but don’t restrict your content creation to just blog posts or landing pages for your site. Content may include many other kinds of material, such as webinars, videos, podcasts, whitepapers, social networking posts and more. Not only does content creation benefit your search engine optimization strategy, but also the more content you have that is engaging and relevant, the further you will be seen as an industry authority to your intended audience, as well. If you’re lacking the time or ingenuity to create new content, then you may always repurpose and update old content. For instance, turn an older infographic into a webinar or instructional video.

Participate in Events, Local and Digital

Whether it’s participating in an online conference that pertains to your products or services or speaking at a local school, always benefit from the opportunity to educate the general public about your brand. This is a one of a kind and wonderful way to get your brand in front of new and prospective clients who otherwise may not have understood of everything that your company has to offer. You are going to be improving your public speaking skills while raising brand awareness. This can also open doors to future events and is an effective way to cultivate your list of specialist contacts.

Partner Up

Partnering with a different company that relates to your industry but that is not a direct competitor is a great way to double your manufacturer’s exposure. Teaming up with a company that’s somehow involved in your business, possibly with a job or a special occasion, allows your brand to be introduced to a different audience your brand differently might not have been subjected to. This is also a wonderful way to create and maintain lasting relationships with contacts in your industry, and also the more contacts your brand gets, the greater your brand could be seen.

To learn more about small business marketing strategies or to find out what other approaches your company should think about in 2017, see our solutions page or touch Strategic Marketing now. We have more than twenty decades of experience and have successfully dealt with traditional and digital marketing trends in nearly every industry. Start growing your small business now!

Were you aware you may still get a mortgage when you work on your own

As stated by the U.S. Bureau of Labor Statistics, there were roughly 15 million self employed (or 10.1 percent) individuals in the workforce at 2015.

Odds are, this figure has improved.

Which brings us to mortgages.

How can you get a mortgage when self employed?

It is not quite as hopeless as you might think.

Why it is tough to have a mortgage when self-employed

It is challenging for numerous reasons, but a typical one is our background. Notably the housing market meltdown in 2008.

Before this moment, a self employed person could apply for a self-certification. Get a mortgage when self-employed picture
This certificate signaled to the mortgage lender exactly what your earnings was. Along with the lending company goes forward together with all the mortgage process without checking the data.

This guide to a lot of people abusing this system. Because people would say a false income they never did possess.

Therefore, once the interest rates climbed from 2005 and 2006, many people defaulted on their loans.

And, there you have it, the home meltdown!

(Notice: Please be aware that self employed people didn’t trigger the collapse. The principal reason was a lack of regulation and over-aggressiveness from the banking market.)

Now, though Stated Income/Stated Asset Mortgage (SISA) loans have been coming back, lenders are more reluctant toward self employed people–be it fair or not.

Is there a self-employed mortgage?

When there are numerous types of mortgage loans, a self-employment mortgage isn’t among these. That does not mean there are not loans that attract self employed people.

It only that there is not a particular home mortgage with that title. (But who knows? There can be later on.)

To acquire a mortgage when self employed, you will need to prove to the creditor which you are able to afford the mortgage. This usually means that you want to have the ability to prove you create exactly what you say you create.

To do this, you are likely to want such items (we will describe them more in detail):

Present business license
Typically 2 Decades of tax returns
Evidence which you’ve maintained and will maintain routine work–again it is demonstrating to a lender that they can expect you to pay back the mortgage.
Sizeable downpayment
Strong credit rating and credit history
current business license

This will be to show the creditor that your company is valid and current.

Two Decades of tax returns

Most importantly, the lender will request that you submit an Internal Revenue Service (IRS) Form 4506.

Form 4506 is filled out so that the creditor can be given a copy of your tax returns directly from the IRS.

All in all, the purpose of getting at least two decades of tax returns verifies into the creditor the earnings and gain you are saying is steady.

Therefore you will not be in danger to default on your loan if you get approved.


Plenty of instances, the mortgage lender may want to have an accountant to assemble your gain and loss statements, taxation documentations, etc..

This guarantees the lender that you couldn’t have tampered with it. (Notice: The creditor does not presume you will tamper with your own documentation. They have to do this to pay their spine.)

sizeable down payment

Unlike people that are employees of businesses, you are going to require a fitter than ordinary downpayment to receive a mortgage when self employed.

This usually means that you’ll spend less money. Which involves less of a fiscal threat.

Powerful credit rating and credit history

Self employed or not, a great credit score and credit rating is advantageous. As it communicates to the creditor that you are financially accountable.

You repay your loans and debts. Which means there is a higher chance that you will repay your mortgage.

Regrettably, a W-2 employee still has a higher probability of obtaining a mortgage if their credit is not the best.

Nonetheless, this is not true with the self employed.

What you need is contingent upon the kind of company you’ve got

While we have recorded what you normally will need to receive a mortgage when self employed. This is specifically what you want according to your company thing.

Sole proprietorship

In case you’ve got a sole proprietorship, then you’re the sole proprietor of your company. That, and also you and your company are one and the same.

Concerning mortgage financing, you will want to hand over Form SA302 and at least two decades of accounts.

In brief, Form SA302 is a record that says the quantity of income you have announced for this year.


Rather than having one proprietor (like a sole proprietor), then you’ve got two. Although the company and company owners remain one and the same.

You will probably need to submit exactly the very same items as a sole proprietor. Additionally, evidence demonstrating what percent of the gain is yours.

Limited Liability Company (LLC)

Unlike a sole proprietorship and partnership, the company owner(s)) and company are independent.

You will want to demonstrate the creditor evidence of your typical salary. Along with the dividend obligations.

(make sure you indicate any retained profits to the lending company. Otherwise, the creditor might think you’ve got lower gain than you really do.)


A company must follow the very same flaws as the LLC. Although, there can be minor discrepancies.

How can I improve my odds of getting accepted?

You are not powerless to acquire a mortgage when self employed. Here is what you can do to raise your odds of getting accepted.

Have a Fantastic credit score

Remember how we mentioned a high credit rating will demonstrate the lender you are financially accountable? Well, doing so will significantly enhance your odds of getting approved.

So, aim to get a FIC score of 700 or greater.

Additionally, know that the creditor can perform a credit report in your company too. Thus, ensure that your company does not have any outstanding debts.

Significant down payment

‘We are talking over your regular, which is generally 20 percent of the home.

Massive savings account and crisis finance

Prove the creditor you have been saving for this particular house. To convince her or him, show the massive amount on your savings.

Being that you are self employed, you need to already have a sizeable emergency finance. Prove this also.

Prove the creditor you have a proven Company

People have this idea that self employed people are barely making it. Your creditor might have dropped with this stereotype.

Prove that you are not by revealing documentation that you have a proven enterprise.

Doing so will make the process easier to receive a mortgage when self employed.

To learn more about how to have a mortgage when self employed, contact us.